Abercrombie and Fitch Bikini for KIDS

Swimsuit season is right around the corner and while You and I are thinking about our bodies and  how we’re going to fit into last year’s two piece, this should certainly not be the concern for our 7 or 8 year olds.

In case you have not heard the debate over Abercrombie and Fitch’s Ashley Push-Up Triangle bikini, let me fill you in. Last week the whole internet was a buzz over this item.

Abercrombie and Fitch the retail clothing store has a kids line with swimsuits that are targeted toward 7 – 14 year olds. In this swimsuit line there is a string bikini top with padding and push up.

What’s wrong with this bikini? Let’s disucss the fact that it’s a PUSH UP targeted for 7 & 8 year olds.

How could Abercrombie and Fitch, the *ahem*, wholesome clothing company possibly market something so blatantly sexual to our kids?

Since last week the company has changed their description of the bra from “Push-up” to “Padded” and even changed the name to Ashley Stripped Triangle. The company has also taken this swinsuit off their website. But It is still in stores.

I wanted to see for myself what all the ruckus was about so I went down to the A&F store at our local mall to check it out. I must say the generous padding on this swimsuit was just as much as I had on my bra.

Abercrombie and Fitch has declared that the chest of a 7 or 8 year old is too flat and these CHILDREN need a boost. How very revolting. What is the message we are sending our 1st, 2nd and 3rd graders? But what about the 12 year olds and 14 year olds?  Is it OK for a major clothing retailer to send a message that pre teens should want to alter their physical image and do it sexually? The idea behind Push Up Bras is  to enhance the bust. Really, that’s it!  And how repulsive to think we are encouraging this in our young girls.  The message that this is sending is if you are not sexy, you are not attractive.

As a parent of a savvy 6 year old, is this what’s in store for me?

All of us have concerns about our children having positive self images, and they need to be comfortable with their own bodies and their own development.

They don’t need to be told that their only choices are feeling in adequate or being sexually objectified.

And they certainly don’t need this competition.

What happens when they see someone their age wearing this at the local town pool. How does this effect their self image and self esteem.

What are your thoughts? Is this outrage warranted or not?